| Upfront / Platform Commitment | $997 one-time setup • Month-to-month flexibility (no annual contract) | $3,500–$3,600/yr annual software contract required upfront | Recruiting, training, tablets, knocking software ($150+/seat/mo) & uniforms |
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| Monthly Operating Cost | $297 – $997 / mo flat by homes reached (~17¢–30¢ per home) | Base annual platform fee + usage or per-lead charges | $6,000 – $15,000+ / mo in rep draws, commissions (15%–25%) & manager overrides |
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| Per-Lead or Per-Message Tax | $0 per-lead tax • Every hot reply in your tier is included | $75–$79 per hot lead (Managed) or ~12¢/msg (Self-Managed) on top of base fee | $150 – $350+ effective cost per qualified lead after payroll & rep churn |
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| Who Does The Work | 100% Done-For-You by MillionsCyber (targeting, DNC scrub, sending & sorting) | Pay $75–$79/lead for managed, or run lists & campaigns with your own staff | High-turnover 1099/W2 canvassers walking streets in heat, rain & cold |
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| Time to Reach 3,000 Homes | Days — compliant daytime texts from your registered business number | Days — but per-lead surcharges compound rapidly as replies come in | 6–10+ weeks of physical knocking (70%+ of owners aren't home or won't open) |
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| CRM & Pipeline Handoff | Hot leads + full SMS thread land directly in your CRM of choice | Shared platform inbox or separate add-on workflows | Manual rep notes on clipboards/tablets and inconsistent follow-up |
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| Est. Year-1 Total (3,000 Homes/Mo) | ~$8,161 / yr all-in (Growth Plan + Setup) | $12,500 – $22,000+ / yr (Platform + per-lead / email layer fees) | $72,000 – $150,000+ / yr (Payroll, commissions, software & turnover) |
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